Graphic Design - Diseño Gráfico
Excelente artículo de graphicdesignblog, los 10 peores errores que puede cometer un diseñador gráfico
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Monday, July 11th, 2011
The most common way for a graphic designer to learn is through trial and error. Especially for young and aspiring graphic designers, who keep on committing mistakes because of lack of experience. You must have heard of the old adage “To err is human”. So the next time you make a mistake, don’t fret over it…instead learn from your blunders.
Having learnt from my mistakes, which I encountered in my career, I wish to educate my fellow designers about some of the errors, which they should avoid in any case. Following are 10 of the most common mistakes that most graphic designers commit in their graphic design careers:
1. Working without a Design Brief:
In any graphic design project, the details are necessary to guide a designer through the entire process. Some graphic designers have a bad habit of being overly confident and start the project without acquiring a detailed design brief. A design brief helps you collect all the information about your clients’ design project. Without knowing your client’s requirements, you simply cannot work on a logo design project.
2. Ignoring the Target Audience:
The purpose of graphic design is to visually aid companies in expressing their message to their target market. Hence, if the graphic designers ignore the target audience, they will never be able to create the right design. In order to create relevant designs, you must first analyze the intended customers for which it is aimed at. Overlooking the target will lead to a weak and aimless design.
3. Not maintaining a Contract:
In a graphic designer’s career, salary and payments issues are frequent. When you don’t maintain a contract with your clients, you are likely to be swindled of your hard earned money. I don’t wish to imply that every client has ill-intentions. But some clients have a habit of getting the work done and running away with it without paying the designer.
4. Avoiding Contact with the Client:
Some graphic designers feel shy while some are completely ignorant when it comes to staying in touch with the client. One of the biggest mistakes you can make in your professional life is not communicating with your clients properly. By not staying in touch with clients during the project, you make them feel ignored and unwanted. You must take feedbacks from them to avoid any client criticisms in the end.
In any profession, deadlines are extremely crucial to meet. By completing your work on time, you exhibit your determination and sincerity to commitments. Some graphic designers tend to procrastinate on their projects. When they end up falling short of their deadline, they pass off a mediocre design as minimalism design trend. Procrastination will make your clients go away since they expect you to be efficient.
6. Not Staying up-to-date:
In this cut-throat competition, it is essential for graphic designers to stay up-to-date with the latest developments in the field of graphic design. As technology upgrades every day, newer and better ways of graphic designing are evolving. Those who fail to catch-up in graphic designing eventually lose the race.
7. Not Starting in Black and White:
Some graphic designers fail to understand the importance of starting in black and white. They directly create the colored version of the design. This is a big mistake as one should know how the design looks in black and white because some promotional mediums don’t allow for colors. Hence, what you create in color might not look good in black and white.
8. Pass off Plagiarism as Inspiration:
One of the prime qualities of a graphic designer is their ability to be original. Another big blunder you could make as designers is to copy others work. Some designers have a bad habit of passing off what they plagiarize as merely inspiration. While you may get away with it sometimes, but in the long run, your credibility as a genuine and original designer will be badly affected.
9. Neglecting the Power of Simplicity:
Some graphic designers believe that if they add more effects in design, it will become attractive. But the reality is otherwise. Adding too many elements to a design makes it complicated and messy to look at. They often neglect the power and significance of simplicity. Instead of making intricate and difficult to comprehend designs, designers must prefer simple concept that the target audience will remember.
10. Lose Confidence:
The greatest mistake you can make in life is to continually fear you will make one. Be it graphic designing or any other profession, confidence is crucial in the success of your career. One of the gravest mistake you can make as a graphic designer is to lose hope in the middle of a project. There will be times when you will get tired of working on a project or be unsatisfied with the results. But never give up and carry on until you achieve your desired results.